As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
Social networking platforms build buzz, boost business and serve small businesses as low-cost/no-cost marketing tools. Small business owners need to understand how these tools strategically serve and support small business first so they best implement social media strategies to sell products and/or services.Social Media, simply put, serves users and organizations in marketing in three ways:1. Communication
Marketing is all about building relationships — relationships start with communication. New web tools like blogging, micro-blogging (Twitter), social networking (Facebook, LinkedIn, Ning), podcasting (BlogTalkRadio), video distribution (YouTube), event coordination tools (Meetup), wikis (Wikipedia) photo sharing (Flickr, Photobucket), and product review sites (epinions.com) allow small businesses to communicate, educate and share information directly with their current and prospective customers.Content in the form of blog posts, audio, video, comparison/review sites, tweets and social network messages help share information in a less-formal way that builds the know, like and trust factors that influence decision making. Content is no longer just text. Small businesses can use audio or visual content for a “show me” and “tell me” to make communications a pack more interactive punch.Social media’s direct communication distinction serves and supports small business as it brings the people you want to attract directly to you and makes direct communication possible. Social Media makes communication a conversation so small business owners can share, receive feedback and connect on equal ground with their target markets.2. Collaboration
When small businesses empower their target consumers, they feel powerful. When your target market feels powerful, it trusts you, buys from you, and stays with you. Social networking collaboration transforms consumers into “prosumers”. In an era of social media prosumers, it’s people (not companies) who make, shape, or break purchase patterns.Small businesses can ignite collaboration for marketing by creating their own communities and/or joining communities. By doing so, they can listen and connect to their target customers and build a free forum to bring their market together. Collaboration = Marketing Acceleration.Social networking collaboration tools like review sites, video sharing sites, blogs, wikis and more allow users to self-serve, collaborate, and potentially serve as an endorser for your small business. Social media works as a marketing tool because people are more likely to trust peers rather than companies.The power of mass collaboration serves and supports small business owners in a distinct way. Tapping/creating valuable collaborative options can bring people together to share ideas, exchange information, and help each other — and support relationship growth. Removing the “company/client” disconnect can break down elitism and boost marketing mind power.3. Entertainment
The most important reason that social networking works as a marketing tool is simple — because it’s fun. People want to go where they feel they belong, have a voice, are listened to, and enjoy themselves. Small business owners need to be where their target markets are — and these days, the masses are on Facebook, Ning, Twitter, Linkedin, Photobucket, YouTube and more because it has entertainment value.Remember the Will It Blend? campaigns by Blendtec? They were a perfect example of social media marketing in brilliant action. Videos were relevant as they showed the product, were entertaining (they blended an iPhone!), and they were viral! People could easily share the fun with friends due to the ease of social media sharing widgets.You can’t put a dollar amount on free promotion. The way social media stores data as an “Interactive Rolodex” also has an entertainment factor. Sites like Facebook and LinkedIn are becoming the “new databases” because they are fast, easy, and fun. People are more likely to update their Facebook and LinkedIn information than a sterile address book because it is fun.Small business owners use social media’s entertainment factor to build their online database of contacts and connections, be visible to prospective customers, and get the word out in creative ways like YouTube videos, blog posts, images, podcasts to make people smile and spread the word.How Social Networking Helps Small Businesses Sell
Social Media Marketing helps most small businesses boost sales indirectly by increasing relationships. Understanding that social media marketing serves users for communication, collaboration, and entertainment is the first step to considering how to strategically implement the multitude of social media marketing tools and choose the ones that work best for your unique organization.The key thing that small businesses need to remember when using social media to help sell is that efforts must have value. There has to be value to your content, community, and execution to get people to engage with you or your organization. Social media doesn’t sell things — people sell things. Engaging in social media marketing starts the relationship-building process. Start small and snowball. Social media takes understanding, passion, effort, and commitment to make it work. Give your small business an authentic voice with social media and commit to providing value and you will be off to a smart start.